Digital Movement is relatively young in the digital marketing industry. But in just a few years, we have grown by leaps and bounds. Why? How? Is there a secret to our success? It’s time to do some introspection and try to find out the answer, or answers, to why we’re Melbourne’s best digital marketing agency.
Based in the heart of Melbourne, Digital Movement is a digital marketing agency that takes pride in having assembled the best proactive team of digital marketing professionals. Experts in their fields, these digital marketing experts help clients generate results and impressive returns on investment. Choosing the right ones for the agency is a monumental task. It seems that the company’s management has been successful in picking out the cream of the crop.
Key Players in a Digital Marketing Agency
One of the reasons why we’re Melbourne’s best digital marketing agency is that we do not just hire key players who will get all of our clients’ businesses to achieve digital success. We get experts. Our partnerships with these key experts help to assure our clients that they will indeed achieve the success they need in the digital sphere. They are the ones responsible for having clients’ products or services widely known by their target audience. We all work together as a team to deliver a customised digital marketing campaign for every client that we have.
Here are the key players in our agency:
- Digital Marketing Strategists
- SEO Specialists
- Content Writers
- Web Designers and Developers
- Social Media Specialists
Digital Marketing Strategists. These are the ones tasked with finding the right audience and reaching out to them in many creative ways–digitally. More than identifying the right target market, they also identify the most appropriate platform for reaching out to the target market. Digital Marketing Strategists create the ideal user journey that will guide the direction of the whole execution team (content writers, web developers and designers, and social media specialists), among other things.
As strategists, they analyse the market, develop a marketing pitch, and develop content strategies for clients. They also establish key performance indicators to measure the success of the online campaign. Overall, Digital Marketing Strategists play an instrumental role in the image building of the brand. What makes them different from the usual marketing strategists is that digital marketing strategists have honed their strategizing talents using all available types of digital platforms.
SEO Specialists. Digital marketing teams won’t be complete without SEO specialists. They’re a vital part of the execution of the digital campaign as they make sure that the content we produce actually performs in the search engine (a.k.a. Search Engine Optimisation). They use tools like Google Analytics and Search Console, optimise content to perform well in search engines, define and implement keyword strategies, and conduct SEO audits, among other things.
Content Writers. These are the guys that give words to your marketing ideas and concepts. Content Writers create blogs and develop content for websites, among other things. They work in coordination with SEO Specialists, which means Content Writers should have extensive SEO knowledge as well. Among other things that Content Writers do is creatively put into the written web content all the keywords and keyword phrases that the SEO Specialists give to them.
Web Designers and Web Developers. As part of the execution team, they create the website and the graphics you see online. They help develop and design display ads, marketing emails, eBooks, infographics, and other graphics as you can only do so much with using stock photos. Among other things that these designers and developers do is create web pages and landing pages, CTAs and conversion forms, templates, and pop-ups that you see on the website.
Social Media Specialists. These are the ones who attend to our clients’ social media accounts like Facebook, Instagram, LinkedIn, etc. They create strategies for the social media platforms that our clients have. Among other things, they engage the audience through the creation of posts. They also build up the brand’s social media presence, create strategies for customer retention, connect with social media influencers, and promote the brand on social media.
Other key roles in a digital marketing agency include PPC Specialists and Email Marketing Specialists. PPC Specialists or Pay-per-click Specialists oversee the paid online advertising campaigns the agency does for its clients. Among other things that they do, PPC Specialists essentially lead in planning and implementing online advertising campaigns for clients. They also get them onto the advertising platforms of Google, Facebook, and the like. They also research keywords to use for the campaign, manage campaign budgets and adjust bids, optimise campaigns to improve conversion rates and help create engaging copy, as well.
Email Marketing Specialists take care of clients’ email marketing strategy, giving them a direct line to communicate with their target customers. Direct mail has evolved with the times and now we have email marketing. Digitally, it’s still one of the most effective channels to use to communicate directly with customers.
Email marketing specialists identify the right target recipients for clients and develop engaging email campaigns for them. Among other things, they create tactics to gain more email subscribers. They also align communication content and messaging with the overall campaign and the brand’s vision, and create and present performance reports of the campaign.
Lean & Effective Team
Digital Movement maintains a lean and effective team of digital experts. Not only do we deliver innovative solutions that generate new leads, sales, and customers for our clients, but we also devote ourselves tirelessly to delivering innovative solutions that produce exceptional results. We also provide ongoing support and customer service to every business we work with. We always go the extra mile for our clients so that they can focus on running their businesses. We serve as a business partner, working towards our clients’ success by generating results that impact the bottom line.
And that’s why we’re Melbourne’s best digital marketing agency. Talk to our digital marketing experts today!
